Hi! I'm Soomin – a New York-based
Graphic Designer who brings brands to life.


AllHospitalityReal EstateLifestyle & CulturePrint & Packaging    
Moncayo Puerto Rico
BRAND IDENTITY
The Spiral
BRAND DEVELOPMENT
Paso Robles Inn
BRAND IDENTITY
Jōji & Jōji Box
VISUAL IDENTITY
Morgan North
BRAND DEVELOPMENT
Muir Halifax
BRAND IDENTITY
La Pecora Bianca
BRAND IDENTITY
The Harper
BRAND IDENTITY
JACX&CO
BRAND IDENTITY
Twenty Nine Press
PUBLICATION DESIGN
The Harvey House
BRAND IDENTITY
Edo Worldwide
VISUAL IDENTITY
The Inn at Stonecliffe
BRAND IDENTITY
Talea Beer Co. Flagship Retail
EXPERIENCE & RETAIL DESIGN


Let’s Work
Together!





© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial