Hi! I'm Soomin – a New York-based
Graphic Designer who brings brands to life.


AllHospitalityReal EstateLifestyle & CulturePrint & Packaging
Moncayo Puerto Rico
BRAND IDENTITY
Paso Robles Inn
BRAND IDENTITY
Jōji & Jōji Box
VISUAL IDENTITY
Muir Halifax
BRAND IDENTITY
La Pecora Bianca
BRAND IDENTITY
The Harvey House
BRAND IDENTITY
The Inn at Stonecliffe
BRAND IDENTITY


Let’s Work
Together!




© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial