BRAND IDENTITY

The Harvey House




ROLEDesigner
• Assisted in designing brand identity elements
• Created printed collateral, including menus and supporting materials

Created at Love & War
PROJECT OVERVIEWThe Harvey House is a Midwestern restaurant in Wisconsin, inspired by the golden era of train travel and the post-Prohibition boom of Midwest supper clubs. The concept evokes nostalgia while offering a modern dining experience that invites guests to “choose their own adventure.”

Drawing on this rich narrative, the brand identity reflects both elegance and warmth—capturing the romance of vintage train journeys while celebrating the convivial spirit of supper clubs. The result is an experience that feels timeless yet contemporary, transporting guests into a story as memorable
as the meal itself.





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© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial