La Pecora Bianca
ROLEDesigner
• Designed branded collateral across print and digital touchpoints
• Developed brand guidelines to support consistent execution across platforms
Created at Love & War
• Designed branded collateral across print and digital touchpoints
• Developed brand guidelines to support consistent execution across platforms
Created at Love & War
PROJECT OVERVIEWLa Pecora Bianca is an Italian restaurant celebrated for its fresh, sustainable, and seasonal farm-to-table cuisine inspired by rural Italy.
As the brand expanded with new locations across Manhattan, our team led a full rebrand to reflect its evolving presence. We developed a new sheep icon, an expanded color palette, and a custom typography system inspired by classic European eateries. The refreshed identity communicates the restaurant’s playful, contemporary, and vibrant personality while maintaining its approachable, authentic charm. The branding was applied across print, digital, and environmental touchpoints, ensuring a cohesive and engaging experience for guests at every location.
As the brand expanded with new locations across Manhattan, our team led a full rebrand to reflect its evolving presence. We developed a new sheep icon, an expanded color palette, and a custom typography system inspired by classic European eateries. The refreshed identity communicates the restaurant’s playful, contemporary, and vibrant personality while maintaining its approachable, authentic charm. The branding was applied across print, digital, and environmental touchpoints, ensuring a cohesive and engaging experience for guests at every location.