Paso Robles Inn
ROLEDesigner
• Assisted with visual identity development
• Designed in-room and marketing print materials
Created at Love & War
• Assisted with visual identity development
• Designed in-room and marketing print materials
Created at Love & War
PROJECT OVERVIEWSet in California’s Central Coast, Paso Robles Inn is a storied destination that balances heritage and modern ease. With more than a century of history, the rebrand sought to celebrate its roots while connecting with a new generation of travelers.
The new identity captures the inn’s timeless charm through thoughtful typography, color, and composition — blending familiarity with a fresh sense of place. From signage to web, every touchpoint was designed to feel warm, grounded, and distinctly Paso Robles.
The new identity captures the inn’s timeless charm through thoughtful typography, color, and composition — blending familiarity with a fresh sense of place. From signage to web, every touchpoint was designed to feel warm, grounded, and distinctly Paso Robles.
“We are dedicated to preserving the heritage of Paso Robles Inn and writing a new chapter of its storied history.”
— Erica Frybuger, General Manager of Paso Robles Inn