Jōji & Jōji Box
ROLELead Designer
• Directed the visual identity from concept to completion.
• Collaborated closely with an illustrator to bring the vision to life.
Created at Love & War
• Directed the visual identity from concept to completion.
• Collaborated closely with an illustrator to bring the vision to life.
Created at Love & War
PROJECT OVERVIEWJōji is an 18-seat omakase tucked beneath One Vanderbilt in New York City, offering an intimate fine-dining experience. Extending that spirit, Jōji Box brings the same craft and care to takeout through a dedicated storefront
next door.
The visual identity draws from Japanese motifs — the cedar leaf, traditional stamp, and bento form — distilled into simple, elegant marks for each brand. Together, they create a unified system that feels refined yet approachable, seamlessly bridging the dine-in and takeout worlds.
Jōji won a Michelin star in 2023.
Michelin Guide ↗
next door.
The visual identity draws from Japanese motifs — the cedar leaf, traditional stamp, and bento form — distilled into simple, elegant marks for each brand. Together, they create a unified system that feels refined yet approachable, seamlessly bridging the dine-in and takeout worlds.
Jōji won a Michelin star in 2023.
Michelin Guide ↗
“Hidden away beneath the bustle of Grand Central, Jōji presents a disarming oasis of calm and sophistication amidst the hustle and bustle.”
— Michelin Guide review
Jōji Box