BRAND IDENTITY

Moncayo Puerto Rico





ROLEDesigner
• Designed a wide range of print collateral, including brochures and magazines
• Designed the full website and social media templates
• Designed merchandise for events
• Created leasing materials across multiple formats


Created at Love & War

Photography & film: Astra Studios
Renders: The Boundary
PROJECT OVERVIEWMoncayo is a visionary 1,100-acre community on Puerto Rico’s eastern coast, part of the Auberge Resorts Collection. The project brings together luxury residences, a championship golf course, a wellness and recovery center, fine dining, an international school, and an organic farm — creating a new model for Caribbean living.

The design translates Moncayo’s elevated yet grounded lifestyle into a cohesive visual system across web and print. From layout to color, every detail reflects the balance of sophistication and warmth that defines the community’s spirit.

Moncayo Website



Let’s Work
Together!





© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial