Muir Halifax
ROLEDesigner
• Supported the development of the brand identity system
• Designed print in-room materials, including stationary and key cards
• Developed digital collateral, including the full website and social media ads
Created at Love & War
• Supported the development of the brand identity system
• Designed print in-room materials, including stationary and key cards
• Developed digital collateral, including the full website and social media ads
Created at Love & War
PROJECT OVERVIEWMuir is a symbolic luxury hotel in Halifax, offering elevated hospitality inspired by the spirit, culture, and natural beauty of Nova Scotia.
To capture the essence of the region and the hotel’s refined experience, our team developed a visual identity that evokes serenity, sophistication, and understated luxury. The design draws inspiration from Nova Scotia’s breathtaking landscapes, reflecting the calm, natural beauty of the surroundings while communicating the property’s premium positioning. The identity was applied across a range of touchpoints, ensuring a cohesive and immersive brand experience for guests.
Muir Website ↗
To capture the essence of the region and the hotel’s refined experience, our team developed a visual identity that evokes serenity, sophistication, and understated luxury. The design draws inspiration from Nova Scotia’s breathtaking landscapes, reflecting the calm, natural beauty of the surroundings while communicating the property’s premium positioning. The identity was applied across a range of touchpoints, ensuring a cohesive and immersive brand experience for guests.
Muir Website ↗
“Public spaces maintain sightlines to the water, and the hotel’s design choices are grounded in durable comfort and relaxed restraint instead of out-of-place showboating.”
— Global Traveler Magazine