PROMOTIONAL / CAMPAIGN DESIGN

Whenever Possible

ROLELead Designer & Art Director
• Designed seasonal posters across multiple seasons (S1, S2, S4)
• Led art direction and visual development for promotional graphics
• Adapted key visuals across print and digital platforms

Photography courtesy of SBS

PROJECT OVERVIEWDeveloped promotional campaign visuals for the SBS(Seoul Broadcasting System) variety show Whenever Possible, including posters, OOH placements, and digital platform graphics.

Whenever Possible is a Korean variety show hosted by Yoo Jae-suk and Yoo Yeon-seok, where the hosts and celebrity guests visit everyday locations and spend short moments connecting with people during brief breaks in their day. The show aired on national broadcast television and was also available on digital streaming platforms.

S1 POSTERS

S2 POSTER

S4 POSTER

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WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial

Whenever Possible

Let’s WorkTogether!

Let’s Work
Together!