BRAND DEVELOPMENT

Morgan North





ROLELead Designer
• Designed e-blasts and display banners for ongoing marketing efforts
• Designed multiple pitch decks to support leasing initiatives

Created at Love & War
PROJECT OVERVIEWMorgan North is a landmark redevelopment transforming one of New York’s largest post office buildings into a contemporary office destination between Hudson Yards and Midtown. Blending historic architecture with modern amenities, the project redefines what a workplace can be.

The design highlights the building’s distinct balance of heritage and innovation through a suite of digital materials. Clean layouts and refined typography underscore its architectural grandeur while positioning Morgan North as a timeless yet forward-looking environment for the next generation of tenants.





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© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial