Talea Beer Co. Flagship Retail

ROLEDesigner
• Designed merchandise supporting the retail experience
• Developed branded in-store touchpoints

Created at Love & War

PROJECT OVERVIEWTalea is a brewing company crafting high-quality, easy-drinking beers with fruit-forward flavors and low bitterness. In a male-dominated industry, Talea set out to redefine the beer experience by appealing to women who love beer but feel underserved by traditional branding.

To bring this vision to life, the brand embraces bright colors, energetic patterns, and bold typography — expressing a playful, modern identity that feels both inviting and confident. The result is a fresh visual language that stands apart in the craft beer landscape, reflecting Talea’s mission to make beer approachable, inclusive, and fun.

“Your beer has to be really good, that’s a given… But the setting in which you present it to your customer can absolutely make or break it.”

— All About Beer, “Taproom Aesthetics”