Soomin Cha
Graphic Designer

The Spiral

Digital campaign
Website design
Print

The Spiral, designed by Bjarke Ingels Group (BIG), is an ambitious new office building defined by its cascading terraces that bring light, fresh air, and outdoor access to every level.

I designed a comprehensive suite of digital and print campaigns to support the building’s marketing and leasing efforts. This included cover wraps and display banners for Commercial Observer, assets for the tenant website, e-blasts, and a range of leasing pitch decks. Each piece was crafted to reflect The Spiral’s striking architectural identity while engaging prospective tenants and stakeholders across multiple platforms.