Paso Robles Inn

Set in California’s Central Coast, Paso Robles Inn is a storied destination that balances heritage and modern ease. With more than a century of history, the rebrand sought to celebrate its roots while connecting with a new generation of travelers.

The new identity captures the inn’s timeless charm through thoughtful typography, color, and composition — blending familiarity with a fresh sense of place. From signage to web, every touchpoint was designed to feel warm, grounded, and distinctly Paso Robles.