Soomin Cha
Graphic Designer

JACX&CO

Visual identity
Digital
Print

JACX&CO is a food hall in Long Island City, NY, designed to reflect the vibrant culture of its neighborhood. Surrounded by a diverse community, the space brings people together through an eclectic mix of dining experiences that celebrate versatility and inclusivity.

The brand identity highlights this energy with bold, dynamic design elements that mirror the neighborhood’s character. From signage to environmental graphics, the visual system creates a welcoming, modern atmosphere that elevates the food hall experience while staying true to its local roots.