Jōji & Jōji Box
Visual identity
Print
Jōji is an 18-seat omakase tucked beneath One Vanderbilt in New York City, offering an intimate fine-dining experience. Extending that spirit, Jōji Box brings the same craft and care to takeout through a dedicated storefront next door.
The visual identity draws from Japanese motifs — the cedar leaf, traditional stamp, and bento form — distilled into simple, elegant marks for each brand. Together, they create a unified system that feels refined yet approachable, seamlessly bridging the dine-in and takeout worlds.
Jōji won a Michelin star in 2023.
Visit Michelin Guide ↗
The visual identity draws from Japanese motifs — the cedar leaf, traditional stamp, and bento form — distilled into simple, elegant marks for each brand. Together, they create a unified system that feels refined yet approachable, seamlessly bridging the dine-in and takeout worlds.
Jōji won a Michelin star in 2023.
Visit Michelin Guide ↗
JŌJI BOX
